Monthly Archives: December 2013

The Main Street Approach

In May 2009, the 6th Avenue Corridor was named an Urban Neighborhood Main Street program by the Iowa Department of Economic Development (now IEDA). Benefits include technical assistance, training seminars, and expanded funding opportunities. The 6th Avenue Corridor follows Main Street’s 4-Point Approach to commercial revitalization, with committees and volunteers dedicated to each of the following: Design:  Improving the visual quality of the Corridor through the banner program, public art, proposed streetscape improvements, preservation of historic buildings, and other beautification activities. Business Improvement:  Assisting local businesses currently located in the district, and also recruiting new businesses and retailers to 6th Avenue. Promotions:  Planning events that foster a sense of community and also bring new people into the Corridor to change perceptions. Organization:  Establishing partnerships, recruiting volunteers, and raising funds to help strengthen and sustain the 6th Avenue Corridor organization. You can view more information about the Main Street Iowa Program and the 4-Point Approach here. Getting Results Document

About Us

The 6th Avenue Corridor, Inc. is an ambitious nonprofit organization whose mission is to coordinate the commercial revitalization of 6th Avenue from I-235 north to the Des Moines River bridge. Stretching for approximately 1.2 miles, the 6th Avenue Corridor district runs through the historic River Bend and Cheatom Park neighborhoods. Historically one of the most affluent areas in Des Moines, the corridor faced its lowest point of economic distress in the 1990’s. In the past decade, area residents have focused efforts to reinvigorate the commercial and housing markets of 6th Avenue, which today is one of the most ethnically and culturally diverse neighborhoods in the City. Established in 2009, the 6th Avenue Corridor is laying the groundwork for increased and sustained revitalization. What are Our Objectives?
  • Organizing the business community for networking, training opportunities, and connecting to technical and financial resources
  • Providing education and consultation about historic preservation of buildings along the Corridor, as well as connecting owners to historic preservation resources
  • Working with the City and other partners to ensure implementation and success of a new streetscape, including new pedestrian safety features, aesthetic improvements, and sustainability concepts
  • Developing a branding and marketing plan for the Corridor
  • Planning events that bring people into the Corridor to change perceptions and build a greater customer base for businesses
  • Building upon and emphasizing the rich cultural diversity of the area