The Main Street Approach

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In May 2009, the 6th Avenue Corridor was named an Urban Neighborhood Main Street program by the Iowa Department of Economic Development (now IEDA). Benefits include technical assistance, training seminars, and expanded funding opportunities. The 6th Avenue Corridor follows Main Street’s 4-Point Approach to commercial revitalization, with committees and volunteers dedicated to each of the following:

Design:  Improving the visual quality of the Corridor through the banner program, public art, proposed streetscape improvements, preservation of historic buildings, and other beautification activities.

Business Improvement:  Assisting local businesses currently located in the district, and also recruiting new businesses and retailers to 6th Avenue.

Promotions:  Planning events that foster a sense of community and also bring new people into the Corridor to change perceptions.

Organization:  Establishing partnerships, recruiting volunteers, and raising funds to help strengthen and sustain the 6th Avenue Corridor organization.

You can view more information about the Main Street Iowa Program and the 4-Point Approach here.

Getting Results Document